SnowSports Industries America

SIA supports its members through illuminating research, educational initiatives, and events, with the aim of preserving our winters. In my role as the project's art director, I integrated with the client's marketing team to rejuvenate the brand identity. In addition to enhancing SIA's online platforms, we developed a range of brand materials for their annual Snow Show and various trade events. This encompassed the creation of booth displays, printed materials, promotional items, marketing assets, and more.